Meet Wilma
With a career spanning luxury automotive, fashion distribution, styling and costume design, Wilma Moisés has spent over a decade translating culture into strategy, and strategy into experiences people actually want to be part of.
Wilma Moisés is a cultural marketing strategist and creative director whose work sits at the intersection of brand, fashion and community. Her path, from Jaguar & Land Rover, Farfetch, Garnier and international fashion distribution to styling, costume design and campaign creative direction, gives her a rare ability to move fluidly between boardroom strategy and the visual, cultural work that makes a brand mean something.
She isn't a strategist who occasionally does creative work, or a creative who occasionally thinks strategically. She's both, in the same project, at the same time. That's the thinking behind Sambapita, the community and cultural experience platform she founded: proof that she can build an audience and a brand from culture outward, not just advise on one from the outside.
Today her work moves across five connected spaces: brand and marketing strategy, creative and campaign direction, styling and costume, on-camera talent and content, and Sambapita: the community she's building between Portugal and the world. Whether she's developing a 90-day brand roadmap, directing a campaign shoot, or hosting a Sambapita event, the throughline is the same: culture first, strategy always.
What her clients are saying:
Wilma is an excellent professional with extensive expertise in Marketing, particularly social media strategy. She is highly skilled at finding fast and effective solutions tailored to her clients’ needs, consistently delivering strong results and helping businesses achieve greater success.
— Jaime MonteiroWorking with Wilma on costume design was a great experience. She brought creativity, attention to detail, and a strong understanding of the project’s vision, creating costumes that felt unique and perfectly suited to each character and concept.
— Nneka JuliaWilma was a fantastic professional to work with throughout the event production process. Her creativity, organization, and ability to find quick solutions kept everything running smoothly, and her attention to detail helped make the event successful and memorable.
— Morgan RamseyServices
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For founders who aren't ready for a retainer. A focused engagement covering brand audit, positioning, audience, competitive analysis, content direction, campaign opportunities, and a 90-day roadmap, delivered through a 90-minute strategy session and a written plan you can act on immediately.
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Ongoing strategic and creative partnership: brand and social strategy, campaign planning, creator strategy, partnerships, PR opportunities, community input and monthly reporting. Effectively, an external marketing and creative brain for your brand.
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For brands with an existing team. Wilma leads strategy, directs agencies and campaigns, builds partnerships, advises founders, and sets KPIs — without needing to execute every deliverable herself. Built on a background spanning in-house t, agency work, content production, public relations and event production.
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