Services

Marketing Solutions

Customized packages for founders and brands who want culture-driven marketing, not generic content.

From brand strategy to campaign creative direction to on-camera talent, Wilma Moisés offers services tailored to where your brand actually is: not a one-size-fits-all retainer.

Brand & Campaign Audits

Available as a standalone deliverable outside the intensive for brands that specifically need a positioning gap-check, competitive read, or campaign post-mortem, without a full roadmap engagement.

Brand Clarity

A focused, fast-turnaround engagement for founders who aren’t ready for a monthly retainer but need a clear plan now. Includes a full brand audit, positioning, audience definition, competitive analysis, content direction, and campaign opportunities: delivered as a written 90-day roadmap plus a live 90-minute strategy session. Best for: early-stage founders, brands about to launch or relaunch, or anyone who needs an outside strategic read before committing to more.

Cultural Growth Partner

This is our core ongoing offer. Wilma becomes your external marketing and creative brain: strategy, social direction, campaign planning, creator strategy, partnerships, PR opportunities, community input, and monthly reporting. All in one continuous relationship rather than one-off projects. Best for: brands with momentum that need consistent strategic and creative leadership, without hiring in-house.

Fractional Marketing / Creative Director

For brands with an existing team that need someone to lead, not execute. Wilma sets strategy, directs agencies and campaigns, builds brand partnerships, advises founders directly, and establishes the KPIs the rest of the team works toward. Drawing on a background spanning automotive, beauty, international fashion distribution, tourism, and agency-side campaign work. Best for: brands past the early stage that need senior creative/strategic leadership on factional basis.

Creative Direction & Styling

Work with Wilma in various ways per campaign or project-based:

Campaign Creative Package

The flagship creative offer, the entire creative brain of a campaign in one engagement: concept development, visual direction, styling, talent direction, content strategy, and shoot direction, delivered as one cohesive package from idea to finished rollout. Best for: product launches, seasonal campaigns, or any moment that needs a unified creative vision rather than a patchwork of freelancers.

Styling

Editorial, commercial, e-commerce, campaign, and personal styling. Built on an image development to fashion-to-costume trajectory that moves fluidly from concept to finished visual story.

Creative & Art Direction

Campaign concepts, visual identity development, shoot direction, and talent direction for brands that need a clear creative point of view carried across every asset.

Costume Design

Costume direction for film, TV, editorial, music, and live performance projects.

Bentley

Nintendo

Garnier

Vogue

Farfetch

Volkswagen

How Working Together Works

01 - Discovery Call

A free 20-30 minute call to understand where your brand is, what’s not working, and whether Wilma is the right fit before any proposal is sent.
02 - Proposal & Scope

A clear, written scope matched to one of the packages above (or a custom blend), no open-ended hourly billing.
03 - Onboarding

A structured kickoff covering brand context, goals, access, and points of contact, so strategy work starts from day one rather than week three.

"Wilma made the whole content process easy and enjoyable, bringing fresh ideas to the table and creating content that felt natural, engaging, and true to our brand."

Asha Wilkerson
"Wilma was great to work with — she quickly understood what we needed and came up with smart, creative strategies that made a real difference."

Zeze Oriakhi-Sao
"I really enjoyed working with Wilma; she has a great eye for detail and a creative approach that brought our ideas to life in a way that felt very special."

Staffan Tranaeus