Amora Curls
Amora Curls Editorial
Client: Amora Curls
Creative Direction & Brand Strategist: Wilma Moisés
Photographer: António Medeiros
Make-Up & Hair: Djena Baldé
Model: Carla Pereira
Brand Launch & Creative Direction
Creative directed the launch of Amora Curls, an afro hair care line, from the brand content system through to a premium-venue launch event.
Curated a guest list of press, local influencers, and retail vendors, alongside international curl-community ambassadors from the US and UK, driving earned media, new distribution points, and e-commerce sales in one integrated launch.
Directed all content production, shaping the brand's visual language around texture and self-expression rather than a generic beauty template.
