B|CODE
Client: B|CODE
Marketing Director: Wilma Moisés
Services: brand strategy and positioning, go-to-market and seasonal campaign planning, integrated marketing and omnichannel communication, pr, influencer, marketing, social media, and content strategy, paid media and campaign performance optimization, retail and commercial marketing alignment, stakeholder and international partner management, team leadership and multidisciplinary collaboration, data analysis, ROI optimization
Marketing & Brand Growth
Led a full-scope marketing engagement for BCODE, the premium multi-brand fashion retailer under André Costa S.A., spanning social media, e-commerce, content, and PR. Grew BCODE's core Instagram from 1,000 to nearly 10,900 followers and launched a new outlet account from scratch to over 4,200 followers within a year, all on a lean budget.
Redesigned the brand's e-commerce website (design and front-end programming), and ran a self-sufficient weekly content pipeline shot in-store with no added production costs. Built relationships with stylists and national press (Vogue, Elle, Caras, Máxima) that secured organic celebrity dressing placements, and designed an in-store loyalty initiative that generated over €8,700 in incremental monthly revenue for a single location.
