Tela
Client: Tela Collective
Marketing Strategist: Wilma Moisés
Services: brand marketing & global community strategy
Brand, Community & Experience
Led the global marketing and brand strategy for Tela, a travel design studio building community through curated trips, retreats, and creator experiences. Delivered the full brand launch: from naming and visual identity to website, storytelling, and PR. While building its social presence and companion community app. Developed a global activation roadmap spanning Lisbon, London, Paris, New York, and retreats across Jamaica, Morocco, and Japan, alongside creator, influencer, and local partnership programs. Defined key growth KPIs across partnerships, ROAS, CAC, and engagement.
