Twinset Milano
Client: Twinset Milano
Marketing Strategist: Wilma Moisés
Services: brand positioning & retail strategy, campaign execution, social media strategy, influencer and pr collaborations (strategic partnerships and press placements), event and activation management
Portugal Launch Campaign
Spearheaded the international go-to-market strategy for Twinset Milano's entry into Portugal, aligning a regional brand campaign with the launch of the brand's first flagship store in Porto.
Combined PR seeding to 40 media and influencer partners (landing placements in Vogue Portugal, Activa, and Caras), an influencer-led content strategy that more than doubled digital following, and an in-store celebrity styling event.
Turning a single retail opening into a full-funnel brand moment across earned media, digital, and experiential channels.
